Jan 16

Dragons Den

Check Stocks

Discussion of Networking.

LINK

Questions:

1. What are some of the benefits of networking.

2. How can you make the most of your networking?

3. Where can you network?

Today we are going to be looking at CES 2020, the Consumer Electronics Show which is where companies show of new and concept products.

Video

Assignment.  FIRST, FINISH Going International Project First, then.

You are to pick two new products from CES.  You can use the following links or search on your own.  Then answer the following questions.

1. What is the product and is it an Invention or Innovation?
2. Who do you think the Target Market(s) for this product will be? 
3. Is it going to be available soon or is it just a 'concept' at this point?
4. What are your feelings on the product, will it be a success, would you want one? 

LINK

2nd LINK

Dragons Den

Going International: Marketing in a Globalizing World. PROJECT

For this project, you may work alone or with a partner. You are to find a product or service that is NOT sold in Canada.  Or, a Canadian Product not sold in another country. You are then responsible for marketing this product in Canada or the other country. . Keep in mind current consumer trends, culture, laws etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).

Project must include all of the following:

• Picture(s) and description of the product or service
• Advantages of bringing the product to Canada
• Disadvantages of bringing in the product to Canada
• Cultural Challenges
• Who will the target market be
• A slogan for the product
• A jingle for the product
• A list of direct and indirect competition
• One of the following (must include the slogan and/or jingle)
o Two different advertisements that include both print and pictures
o A 15-30 radio/sound advertisement
o A 15-30 second T.V. Commercial

DUE: Friday, Jan 10

Sorry for being away sick today.

Here is the assignment. 

1. Use the internet to look up GDP and then define it in your own words.

Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)

http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG

http://www.mapsnworld.com/world-map-political.html

2. What country's have the highest GDP?

3. What areas have the lowest GDP?

Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.

http://www.coca-cola.com/

4. Is it a good idea for Coke to sell and advertise in so many countries around the world? Why or Why not?

5. What are some other company's that could operate all over the world (in country's with high and low GDP)?

6. What are some company's that would only be successful in country's with High GDP?

Dragons Den

Notes Continued.

LINK Big Mac's and Currency

Please hand in your Booklets and Business Reflections

Wed

Notes and discussion on International Business.

Questions page 1 and 2 page 112

Tue Dec 17

Great work on the Pitches yesterday.

Today we are moving onto our next unit.  International business.  That is businesses that operate in more than one country. 

A few key terms. 

International
Off Shore
Supply Chain

Questions.  Look at the following LINK


1.  Why did Target fail in Canada?  (several reasons)

2. Why did Home Depot Fail in China?

3. Why did Walmart fail in Germany?

4. Why did Starbucks in Australia?

5. What did Mattel/Barbie try in China and why did if fail?